Jeff Hayward

Jeff Hayward has served as President & CEO of Heart of Florida United Way since December 2016. With nearly 18 years of experience in the United Way network and as a nonprofit professional, Jeff brings a unique blend of expertise to the Heart of Florida United Way.

Previously, Jeff served as chief of external affairs at United Way of Massachusetts Bay where he was responsible for overseeing the annual strategic investment of nearly $35 million in community initiatives and agencies. In addition, Hayward managed the public policy strategy, volunteer engagement, grants, and marketing and communications.

Just prior to his becoming chief of external affairs, he held the position of senior vice presidentof community impact where he was responsible for the development and implementation of United Way’s strategies related to healthy childhood development, increasing youth opportunitiesand family financial stability.In this role in 2007, Jeff oversaw United Way’s strategic shift in its grant-making strategy, one which tied United Way’s investment incommunity-based agencies to the achievement of measurable, specific outcomes in these focus areas.

Jeff’s professional background –a hybrid of politics, public and private sector service –has prepared him well for his responsibilities. He previously served as chief ofstaff to the Mayor of Lynnfor five years. He later served as a member of the Massachusetts House of Representatives before becoming the New England vice president for development and marketing for a national, publicly traded health care company.

Jeff represented United Way on the Board of the Massachusetts Alliance for Shelter and Housing, a first-in-the-world “Pay for Success”initiative to reduce chronic individual homelessness statewide. He wasalso a member of the MA Policy Academy on Ending Family Homelessness charged with developing a 10-year plan to eliminate family homelessness; and wasa member of the MA Department of Transitional Assistance’s Housing and Homeless Advisory Committee appointed by the Commissioner of DTA. He also served on the Massachusetts Commission to End Homelessness which developed a five year plan to end homelessness in MAunder the Patrick Administration.

Finally, he also served as a member of the United Way of America-Financial Stability Partnership Steering Committee, representing one of 25 United Ways selected for their innovation in using asset building as a strategy for providing economic opportunities for lower income families.Since moving to Central Florida, he has joined the board and executive committee of Central Florida Commission on Homelessness and the board of CareerSource Central Florida.

He is a graduate of St. Anselm College and was a Casey Foundation/United Way of America Fellow at Harvard’s Kennedy School of Government–Family Strengthening for Success.

Jeff and his wife Anne-Marie have three children, Nathaniel, Victoria and Abigail.